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Nordic Team Leader


Tel: 01737 887 407

Alex started at Discover The World with a bang back in 2010 when his arrival coincided with the eruption of Eyjafjallajokull! You could call it a baptism of fire but one that has seen Alex converted to all things Scandinavian and Icelandic! Some have called him their aurora lucky charm as he has been lucky enough to have seen them on a regular basis all over the countries that we travel to in Winter (where he also loves to get cold – coldest to date has been minus 40 whilst out aurora hunting by the Tree Hotel in Lulea!!).
Further travels have taken him to experience the much underrated and beautiful West Sweden in the Summer (where you will find it to be much warmer), navigated his way through the Norwegian mountain’s and fjords (by both car and on foot), leading his own team of dogs under the polar night of Svalbard, dipped in the nature baths in Iceland and cooked himself in any sauna he can find in Finland! He has battled the elements with a winter self drive, gone for a hike with some reindeers, taken huskies for a walk and stayed a night in a Lavvu and the Ice Hotel.

Always one for adventure Alex is also fascinated by the Scandic Film/TV/Music culture and recently visited the sets of Fortitude and Trapped in Iceland and crossed the famous bridge from the Swedish/Danish TV Show The Bridge. He is also always out sourcing new Scandinavian and Icelandic music to listen to on his adventures!

Alex has a wealth of experience having been in the travel industry for over 17 years and has travelled to further destinations such as New Zealand, Malaysia, and North America. His passion for all things Scandinavian is infectious.

Alex's Top Travel Experiences

  • Shedding a frosty tear whilst watching the sky being lit up by the aurora borealis at the Ice Hotel.
  • Navigating through the Norwegian Fjords and mountains – the most exhilarating and scenic driving!
  • Lying on the frozen sea staring up at the milky way when staying at Brandon Lodge.
  • Learning to mush and taking my own team of dogs out for two days in Swedish Lapland.
  • Snowmobiling under the polar night of Svalbard – 1500km from the North Pole!
  • Experiencing the geothermal pools at Husafell in minus ten conditions
  • Exploring the city of Gothenburg in West Sweden and discovering the giant cinnamon buns in the Haga district!

My Favourite Place

Northern Sweden has some of the best experiences on offer. The Icehotel has never ceased to amaze me, every year the designs of the Art Suites are spellbinding and to have a drink in a real Ice Bar is always something to tell your friends about. Along with the Icehotel you have other experiences to combine with it – the Wilderness Husky Adventure is an absolutely incredible experience and something that will stay with me for many years. To get the opportunity to learn how to mush and then head out into the wilderness with your team of dogs to a secluded Wilderness cabin is both an exhilarating and unique experience – you can be in charge of taking care of the dogs, getting the sauna fired up for a well deserved spot of chillout time and then wander outside (where there is no light pollution) trying to spot the Aurora. You have Abisko Mountain which is known as one of the best spots in Europe to see potentially see the Northern Lights – but even without them showing the experience of seeing the mountain range around you from the top of the mountain is spellbinding. You would think that’s it but then if the Ice Hotel is not for you why not try the Forest Hotel or Kangos Guesthouse – a little further away from Kiruna you can experience these secluded little getaways where you can take part in excursions and then spend the evening sat in a hot tub gazing at the sky! What makes this even better is combining these trips with our direct flight so there is no need to worry about connecting flights! It doesn’t get better than that!
nordic team alex minnis bw
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Alex Recommends

Discover West Sweden

from £1112
including flights
7 nights May-Sep
Discover Sweden's best kept secret on this laid back coastal fly drive
  • Self Drive

Svalbard Polar Night Adventure

from £1380
including flights
4 nights Jan, Oct-Dec
This short winter break gives you a taste of the polar night on an unforgettable adventure in Svalbard.
  • Northern Lights
  • Independent

South Greenland Adventure

from £2206
excluding flights
5–6 nights Jun-Aug
Experience one of the world's last great wildernesses and discover its vibrant culture and Viking heritage.
  • Independent
  • Walking and Trekking

Brandon Lodge and Treehotel

from £2028
including flights
4 nights Jan-Mar
A wonderful winter adventure combining the unique Treehotel with the stunning frozen archipelago.
  • Winter Break
  • Northern Lights
  • Short Breaks
  • Active